aGROECOLOGY & ENTERPRISE, BANGLADESH
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From 2021 to 2023, Island Reach collaborated with Nari Jhuri, ("Women's Basket") a member-based social enterprise network connecting over 350 women's entrepreneurial centers across Bangladesh, and United Purpose Bangladesh. The project was to collectively build dynamic and value-enhanced stories to advance communities' participation in agroecological transitions and create compelling market narratives that forefront healthier foods and promote solidarity markets able to outcompete commodity markets. Trialed in the regions of Jamalphur, Khulna, and the Chittagong Hill Tracts, one outcome of the project was the production of a toolkit for Nari Jhuri for ongoing peer-to-peer knowledge sharing with new centers and new regions.
Everyone brought resources to the table.
The women entrepreneurs offered their farm and market knowledge and leadership, and their valuable time in the midst of their farm and care work.
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United Purpose Bangladesh brought in-kind resources and staffing, their experiential knowledge, and local expertise.
Island Reach brought in $20,000 USD in the first year, and $5000 the second year, along with our full array of skill sets through both remote and in-country engagements.
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WORKSHOP AT UPB
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The teams created multi-armed Value Webs (like a spider's web), populated with wide-ranging data for story crafting and narrative framings
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VALUE WEB FOR MUSHROOMS
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AGROECOLOGICAL FACT & PROMPT CARDS ENLIVEN ROLE PLAY
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NARI JHURI MARKET TRUCK IN JAMALPHUR
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Knowledge co-creation was enriched with a "Two Eyed Seeing" approach, an indigenous frame adapted from the Mi'kmaq of Atlantic Canada. This approach promotes viewing the world "from one eye with the strengths of Indigenous ways of knowing, and to see from the other eye with the strengths of Western ways of knowing, and to use both of these eyes together".
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